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CORPORATE STRATEGY
Strategy is the long
term planning of an organization to accomplish short term mission and long term
vision. It is technique, plan, policy to achieve particular goal. It's
applicable to all fields such as: Military
strategy, strategy, economic strategy, environmental strategy, corporate
strategy, business strategy, industry strategy, commerce, science, grand,
stability, Expansion, retrenchment, combination, modernization diversification,
integration, turnaround, divestment hybrid, alliance merger and acquisition
strategy etc.
Corporate Strategy focus
on game plan management, it uses to stake control market, market share, and
ensure to maximize benefits and minimize cost. It helps to functional managers
to mobilize resources at cheap cost, and utilize opportunities that will meet
challenges and find threats for corporate survival. It's bound to attract new
customers and loyal customers for the companies products and services. A strategy
overlooks functional department problems and enhance to compete in the market
to get new customers, make identify the brand and its image to the general
public, and successfully compete with competitors by offering of generic products
and services to ultimate customers from different geography to sell products and
services with high profit margin. Finally, Company
strategy is a long-range blueprint of an organization, it deserves to focus on the desired image, direction and destination
what it wants to be, what it wants to do and where it wants to go.
It is a general framework; it provides guidance for actions to be taken and,
at the same time, which will be shaped by executives who take action. It must be clear, understand by all employees
of an organization to execute it within time and get valuable feedback.
Strategy is interpretative
planning. It includes the determination and evaluation of alternative paths to
an already established mission or objectives, and eventually choosing the right
alternatives, In common sense, a strategy outlines how management decides and
plans to achieve its goal and objectives.
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