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Advantage of Portfolio Analysis
The significant advantages of portfolio analysis are outlined:
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It is a multi product approach.
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It involves investment in multi business firms.
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The investment could be channeled to different
firms in the market.
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It helps investor minimize risk and maximize
return from their investment in different companies.
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Its analysis and design the current business
portfolio and decide which business should receive more, less or no investment
in the business.
There are three important concepts relating to portfolio
analysis are outlined below:
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Strategic business units
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Product life cycle
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BCG group
share matrix
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