STRATEGIES FOR COMPETING IN TURBULENT HIGH - VELOCITY MARKETS

            High velocity change is the striking feature of contemporary business. The central strategy making challenge in a turbulent market environment is managing change. Competing in turbulent high velocity industries   mangers are presented with some unique strategy for making and facing challenges. They are listed below:

• It can be Reacting  to change
• It can be Anticipating change
• It can be Leading change 

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