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Stage 1: Developing a Strategic Vision
v Strategic vision is the future of the company’s products,
services, market, customer and technology. These are focused to improve its
current market position and its future prospect.
v It must be determined the proper directional path the
company and should take changes in the company’s product and services.
v Strategic manager in company carefully draw and reasoned
to make conclusions about how to try to modify the company’s business and
market position in business.
v Top management’s views and conclusions about the
company’s attribute towards the products, services, customer, market and
technology, these are focusing and constitute
a strategic vision for the company.
v A strategic vision defines management aims and
aspirations for the business and points an organizing in a particular direction
path towards the strategic path for identifying the current trends and
estimation of the future trends towards the company’s business.
v Well and clear
defined strategic vision ready to
communicates management ‘s aspirations
to stakeholders and it helps
to guide and encourage energies of company personnel in a common direction.
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